Advertising on billboards is still relevant despite digital advertising. What is the reason?
- The scope is wide
- It is attention-grabbing.
- It is active 24 hours a day, 7 days a week.
The main audience of billboard ads are pedestrians and drivers. Therefore, we should pay attention to the peculiarities of this audience when advertising on billboards. Now let's consider the important details of advertising on billboards with examples:
Location: When advertising on billboards, we need to make sure that the area is used by a lot of people. These areas can be promenades, shopping centers, restaurants, plazas, hospitals, etc. At the same time, it is suitable for billboard advertising in places where there are frequent traffic jams. Because drivers browse every object to pass the time during the traffic jam.
Number of words: When advertising on billboards, we should take care that the number of words should not exceed a maximum of less than 6 words. The number of letters is also important. Because part of our audience is drivers. They cannot read long texts while driving.
Visual: When advertising on billboards, the uneven balance of words and images should be ensured. That is, the picture should be given more foreground. The image always attracts more attention.
Contextual: When looking for billboard advertising space, most people are looking for a more ambient, no-frills setting. But you can turn a crisis into an opportunity by changing your perspective.
Creator: And here the words are not with us, but with the pictures. We share with you creative examples of advertising on billboards. If you also want to promote your service or product by advertising on billboards, you can apply to "Sharaf Media" advertising agency.
