Branding consists of images built by a brand in the mind of a buyer.
Branding is a world that shares values and speaks the same language with customers.
Brandbook is a comprehensive description of the brand. It consists of information about the essence, mission and philosophy of the brand. Thus, brandbook is a kind of “passport”of the brand.
Brandbook contains all the information that marketers, advertising professionals, company employees and foreign partners need to work with a brand in the same style, the same verbal and visual language.
Brandbook development is a prerequisite for the success of the whole brand, as it becomes a kind of plan, a necessary basis for future events.
