A brandbook gives a company and its partners a shared reference for presenting the brand. Sharaf Media prepares brand guidelines to help keep visual and verbal communication consistent across websites, social media, presentations and printed materials.
The content depends on the brand's maturity and needs. Visual guidance may cover logo versions, clear space, colours, typography and examples of correct and incorrect use. Communication guidance can describe the brand's purpose, tone and principles for writing. The exact sections should be agreed in the brief.
Share your logo files, previous advertising, website and any positioning or audience research. If the identity is being created or changed, clarify which elements can be revised and who approves them. Guidelines should reflect decisions the company can use in practice, rather than decorative mock-ups alone.
Identify who will use the brandbook: employees, designers, agencies or print suppliers. Prioritise the formats they need and examples from real communication tasks. Agree the final document format, source files, font and image licensing responsibilities and the process for future updates.
If the project starts with a new identity, see logo design and naming. Our article on branding explains the broader context. Contact Sharaf Media with your existing materials and intended applications to discuss the scope.
