Types of advertising on Google in Azerbaijangives you many opportunities to quickly reach the target audience, which may be the potential clients you need, and increase your sales. There are many types of advertising in Google:
1. Advertising on the Google search page;
2. Display banner advertising;
3. Video advertising on YouTube;
4. Advertising by electronic mail;
5. Advertising on websites of electronic commerce.
Search advertising in Google.
Placing an ad on the Google search page consists of several stages:
1. You must log in to your Google Ads account with account-gmail.
2. Campaign – in this part you define the type of campaign, its name, your goal, the maximum price you set per click, as well as the monthly or daily budget.
3. Advertising groups – here you determine which keywords will appear in front of your target audience. You can also set up several different advertising groups within one campaign.
How to make an advertising campaign in Google successful?
For a successful Google advertising campaign, several nuances should be taken into account:
1. The title, that is, the headlines, must be built using the correct keywords in accordance with the client's intention.
2. Description, т. е. The images must match the title. It should create a short and direct description of the goods. Titles and descriptions can be 2 or more.
As a result of such optimization, your target page will become relevant.
In this case, your level of quality increases and affects the overall budget in your favor.
3. You can increase the level of optimization of your ad by adding extensions.
How to choose keywords to reach the right target audience?
For keywords, you can use keyword search tools, such as Keyword Planner, Moz, Ahref, Semurash. When defining keywords with the Google Keyword Planner and other tools, you can even see features such as the number of search queries in which months and how much you can pay for your chosen keywords. It is possible. This will help you reach the right target audience by choosing more relevant keywords.
Use the "minus-word" function. Minus-words prevent the appearance of your ad in front of a potential client with unwanted keywords. At the same time, it does not allow you to spend money on unnecessary clicks.
Remove repeating words. For example, repeated use of one and the same word in a group of ads will lower the quality indicator.
What are the advantages of advertising in Google?
Relevance – the appearance of solutions to people's problems in accordance with what they are looking for.
Economy of time - the correct keyword, selection of the target audience, the result is achieved quickly. The best advertisement is the advertisement that appears in front of the customer when he needs it.
Quality client - when the product is advertised in Google, the client comes to you, and not you to the client. That is, no one is looking for what he doesn't need. That's why these people are potential clients.
You can correct the budget control in different segments, increase and decrease it.
Measurability — by determining which of your strategies are working well or not, with the help of certain indicators, you can correct your mistakes and better develop your business.
1st place in the search — your brand appears in the top of the search and actively reaches the potential client.
Budget - shows the approximate budget that you will set for advertising. Based on this, you will be able to determine the most favorable budget for you.
