REAL TIME MARKETING (RTM) is an opportunity to determine the potential of a topic for the target audience in a few minutes. All this happens in the context of the current conditions of your "buyer persona" (an artificially created image of the buyer, based on which people's needs, interests and other actions are determined). As a result, you can make a special offer to a specific person. If everything goes as planned, there will be a situation where you cannot say no to that person.
One of the methods of RTM is "newjacking", i.e. "news piracy". The term was coined by American marketer, writer and sales strategist David Mirman Scott, and is the art of getting the public's attention by linking company ideas to current news events.
In practice, "newjacking" looks like this: you actively monitor world events, especially those related to your field of activity, choose the most relevant and immediately react creatively to it on social networks or a corporate blog.
The main rule in "newjacking" - timely reaction. David Mirman Scott, the author of the term, insists that you only have a few hours for copywriting.
