Branding is translated from English as "branding" and the story of its origin goes back to American cattlemen.
American ranchers used to brand their herds to identify who the animal belonged to.
Although the interesting story of "branding" begins here, today branding has a greater strategic importance for brands and advertising agencies.
What is the first thing a brand needs when it meets certain market conditions and has a good management team behind it? To good branding.
Think of branding as a role playing your brand in a movie. Identify this role by name, logo, color, style, etc. as initial templates determine, your brand-image is created through advertising agencies.
If your brand creates a memorable image in the "marketplace", any quote and image of it will be recognized by everyone. Thus, branding will ensure that the brand is recognized with its specific symbol without seeing the name of your brand.
A strong brand means a strong seller. Imagine if a customer directly buys Nike without worrying about its quality in sports shoes, this is the highest point a brand has reached. A customer who fanatically trusts a brand represents the power of the brand.
The importance of branding and 3 key questions!
Your brand is a source of promise to the consumer.
If you're promoting yourself as the longest-running manufacturer, your brand needs to match that. It's important to take the time to research, define and create your brand. Brands are increasingly collaborating with advertising agencies in this process.
If you think you've built customer trust, you can answer these 3 questions:
1. Does the product or service work as expected?
2. Was the quality as good as promised or better?
3. Was the customer experience positive?
If you can answer yes to these 3 questions, it means you have created a loyal customer.
What should a good Brand do?
Branding is not just about making your target audience choose you in a competitive environment. It's also about getting your prospects to view you as the sole provider of a solution to your problems or needs. Branding essentially solves such problems.
What to do for a good branding?
-Send a clear message;
-Confirm the credibility of the brand in the market;
-Emotionally connect target prospects with a product or service;
- Motivate the buyer to make a purchase;
-Build user trust.
A flawless brand no longer needs to advertise itself. People will start promoting the brand for you From now on, as long as you don't get involved in a huge scandal and ruin your image, your brand won't hurt. Of course, it's always helpful to be aware of this. Because there will be crisis risks at such a moment. In short, the risks will always be there, but it's worth it.
If you think that you need a partner who will successfully support you in all branding processes, we would like to remind you that we can help you in this regard as "Sharaf Media" advertising agency.
