What should we pay attention to when advertising on Google?
Why is advertising on Google important? Because Google is the number 1 search browser in the world. According to 2019 statistics, more than 170 billion searches are performed on Google every month. Therefore, many companies advertise their products and services through Google. But there are other reasons:
Scope - From the youngest to the oldest, from the employee to the boss, almost everyone uses Google and searches for something.
You can place an ad suitable for any budget, depending on the type, scope, duration, etc., through the budget-friendly Google ad.
Easy to manage – Changing, canceling or stopping an ad after placing it in traditional advertising media required a lot of time and money. But Google's advertising tools make it easier for us to manage ads, speed up our work, and result in much less financial loss.
Targeting – Social networks also have the feature of advertising. However, advertising in Google provides us with conditions so that the ad appears in front of the users who are interested in that product and are looking for it at the right time, that is, when they are searching. But social networks do not give us this chance.
Precise targeting of the target audience – In addition to targeting tools, the ability to select keywords verbatim ensures that we reach exactly the audience we want.
Although these features are convenient for advertisers, there are some bugs that prevent you from achieving the desired result.
- Redirected page: When advertising on Google, the page to which the customer is redirected is sometimes the main page of the site. However, there should be a link to the page on which the product or service is placed according to the search. Otherwise, the customer leaves the homepage and both time and budget go to waste.
- Keyword analysis: In Google, we sometimes add a very general phrase related to our product as a keyword and expect good results. However, we do not take into account that the competition for that word is huge. Therefore, it becomes difficult for our advertisement to attract attention. We need to choose sentences and phrases about the product or service.
- Analysis of competitor companies: Before advertising on Google, we should analyze the ads of our competitors. What keywords are used, where is the ad directed? We should analyze the mistakes and the right ones and create a better one.
If you pay attention to these nuances, you can reach your goals faster.
Also, for the most effective promotion, we recommend you our SEO services, which will ensure that your sites are on the first positions in Google search. More information about SEO service can be found here
As an official Google Partners company, "Sharaf Media" offers you professional services related to Google, including advertising on Google. Entrust your advertising to a specialist.
