Google Business Profile, formerly Google My Business, lets businesses manage their information in Google Search and Maps. Accurate contact details, opening hours and location information help customers find and understand the business.
Generally, a business must have in-person contact with customers during its stated hours. Online-only businesses are not eligible. Review the exceptions and details in Google's eligibility guidelines.
Start by finding the business on Google and checking whether a profile already exists. Avoid creating a duplicate. Use the account authorised to manage the business and follow the verification steps offered for that profile.
Google determines the available verification methods. The options are not identical for every business, and more than one method may be required. A code sent by post is not the only possible route.
No. Local results consider relevance, distance and prominence. A better local position cannot be purchased from Google. Follow Google's local ranking guidance when reviewing the information you provide.
Use the metrics available in the profile's performance section. Consider them alongside website analytics and actual enquiries. Profile interactions and completed sales are different measures.
Contact Sharaf Media to discuss local visibility as part of your wider SEO work.
