Advertising video production

An advertising video should make a clear point about a product or service and give the viewer a reason to take the next step. Sharaf Media helps brands develop and produce advertising videos, from the initial idea to the final edit.

From brief to filming

1. Define the objective. Identify the audience, the message and where the video will be shown.
2. Develop the concept and script. Decide what the viewer needs to understand and how the story will communicate it.
3. Plan the production. Select the team, equipment, location and schedule to suit the concept.
4. Prepare and film. Confirm the required products, people and materials before the shoot.
5. Edit the video. Bring together footage, sound, graphics and any agreed animation into the final version.

Choose the format before production

A video intended for a vertical social feed needs a different composition from a horizontal presentation or television placement. Agree on the destinations, aspect ratios, language versions and required cutdowns in the brief. Duration and delivery specifications should follow the selected placement requirements, rather than one fixed rule for every platform.

What affects the scope?

The concept, locations, number of shooting days, participants and post-production work all affect the schedule and budget. Additional versions and changes are easier to plan when they are discussed before filming.

Preparing your brief

Tell us what you are promoting, who should see the video, where it will appear and when it is needed. Share brand guidelines, reference videos and any product information that must be included. The finished film supports a campaign, while its business results also depend on distribution, the offer and the audience.

Contact Sharaf Media about your shoot. You can also explore our video production services.