Logo design is very important, it is one of the most important processes for a company to literally be in the mind as a brand. A logo usually contains symbols, stylized text, or both. Logos are usually created by graphic designers in consultation with a company and marketing professionals.
There are three categories of logos and they are often used together. These three categories are:
Ideographs - free-form images that can be completely abstract.
Pictographs - symbolic, representative images.
Logos - simple, textual representations such as company initials.
An important part of a company's identity, a logo should try to convey the brand essence of the company or what the company stands for. This makes logo design a critical task for a graphic designer and requires creative creativity. The logo is not intended to represent or directly market a company. Instead, its sole purpose is to define the company in an attractive and familiar way. For example, Apple uses a bitten apple as its logo. A bitten apple does not in any way describe what the company does or sells, but it is distinctive and recognizable.
What should be considered when designing a logo?
1. Cultural differences in symbolism or color combinations for international organizations or companies should be considered.
2.The logo should be long-lasting because it should be familiar to the customers when they see the logo and it aims to promote brand loyalty. As a result, logos are often not redesigned.
3. Uniqueness is one of the most important principles of the logo. The original logo design represents the company, product, person, etc. necessary to differentiate from competitors. Similar symbols to be used in the logo should not be available on the market, and symbols from well-known brands' logos should never be used, even if they are in different colors. You should not try to make a logo by collecting parts from famous logos. Imitation damages reputation. Therefore, it is inconvenient to use stock images. Others can use images taken from stock sites. That's why an original logo is important.
4. To create an image, the logo belongs to the company, product, person, etc. should present well. By looking at the logo, you can see who they are, what they do, how they work, etc. must be understood.
5. For the logo, a slogan should be prepared that will be related to the logo. This increases the memorability even more. Whoever sees the logo should remember the slogan, and whoever sees the slogan should remember the logo.
Of course, what we mentioned above are some of the most important conditions that should be taken into account, if not all the conditions for creating a logo. We, as Sharaf Media, offer you logos that will stay in your mind, which will explain your image, your uniqueness, and your slogan in the best way do you know the correct address for.