A small change made during the logo design can make a company a minister or a disgrace. In order not to be disappointed, you need to have some basic knowledge first. This is also necessary in order not to be deceived by some agency or designer regarding logo design.
A logo is an object that represents an idea, an organization, a company. At the same time, logos should be able to create a certain idea about the company's activities. Sometimes, when a company's products or services become world famous, they don't need an explanatory logo to express themselves or explain the company's activities. Because millions already know them. As a result, they need to change their logo in later stages. We can easily observe this when we look at the first and last logos of the "Apple" company.
Therefore, the company should provide detailed information about its activities, services and products to the agency or designer it cooperates with for logo development.
Another nuance that must be taken into account when creating a logo is that the logo can be suitable for any image and product. For example, various printed products, clothes, cups, bowls, pens, etc. Along with this, it should be known how the white and black colors of the logo look. A logo is a key part of branding and remains unchanged for many years. We can even call it the "Corporate ID picture" of the company. Otherwise, it will manifest itself in problems later. Especially if your logo is similar to another organization's logo, it will immediately be labeled as "Copy-paste".
In the logo design process, it is important to pay attention to the size. What does the logo look like when zoomed out, is it readable if there are letters inside? Does it look messy when enlarged? In order not to worry about these issues, the logo must be vector-based during logo design.
There are 7 types that are more known and used for creating logos:
1. Monogram logos
2. Word marks or logos
3. Pictorial signs or symbols
4. Abstract logos
5. Mascot logos
6. Combination marks
7. Emblem logos
If you need a professional to design a good logo, you can contact Sharaf Media advertising agency.
